Delivering change on Playboy.co.uk

There’s no doubt about it, we are living through an era of change. Be it political, economic or social change, the past is being reshaped to define a new era. And Playboy is no different. You’ll probably have noticed a few changes to our website by now and we’d like to talk you through them, just to make sure you get the full benefit of what’s on offer.

To put it simply we fulfill the promise Hugh Hefner made to his readers back in 1953: to indulge your dream of ‘living like a Playboy’. The Playboy lifestyle involves beautiful women, of course, but it is also about a life exploring foreign capitals, experiencing the finest restaurants, hearing the best music and creating the ultimate bachelor pad. If you click on the ‘Life&Style’ and ‘Entertainment’ tabs in the navigation you’ll get a taste of the must-see topics we’ll be covering each week. And while you’re there why not register in the ‘My Playboy’ section to save your favourite content and share your opinions with others in our community… who knows what it could lead to?

We would also urge you to spend a few minutes with our unique archive of Playboy covers in the carousel underneath that gorgeous centrefold photo (yes we’ve brought the infamous centrefold of the magazine to the website too, minus the staples). It’s a great bit of design that no other men’s brand could create, a mark of the quality and attention to detail we’re famous for.

Finally, Playboy is also renowned for one other aspect of its magazine: thinking is sexy. Acclaimed writers conduct in-depth interviews and readers are challenged with thought provoking articles; once again, we will be bringing that to the new site.

So enough talk from us, you’re probably pretty keen to begin exploring and be stimulated with content beyond the girls that no one else can offer. After all, no experience is quite like Playboy.