Duded up in blue, the signature color of Labatt's Beer -- she was then living in a house with a couple of Labatt's employees -- she caught the eye of a national-TV cameraman. Football fans all over Canada called the network to inquire about the sideline stunner at the Lions game. Next thing she knew, Pamela was a Labatt's poster girl. "Things started happening fast," she says: other posters, print ads, TV commercials. To keep her wits about her, she kept a journal in which she recorded her experiences. "This is the beginning of a new life for me," she wrote. She moved from Comox to this big town across the Strait of Georgia. In Vancouver, she worked as a model and studied airline routes in her spare time. She got her certification as a travel agent, just in case her plans for an even bigger move didn't work out. "Hollywood people are dreamers. Always grabbing for something big," says Miss February, newly settled in California. "I'm a dreamer, too, so I guess I belong here." Her patrons -- one is the ex-mate of a pop diva -- have arranged acting, voice and dance lessons for Pamela, who dreams of grabbing an Oscar. She now studies scripts the way she once pored over airline schedules, and more than one casting director has told her she is sure to go far. This, though, is her first big break. "I hope that when people see me in Playboy," she says, "they'll see more than the surface. I hope they'll see a Comox girl reaching for a dream."